Tuesday, February 25, 2014

2013 Cotton for a New Age- Part I

Mississippi State University's Apparel, Textiles, and Merchandising program was fortunate to receive a grant for cotton research and the means to put on a fashion show, The New Age Traveler, from Cotton Incorporated Importer Support Program. The focus of the research was to find new ways cotton could be incorporated into travel wear and be competitive with synthetic fibers. Charles Freeman, assistant professor in Apparel, Textiles, and Merchandising at MSU, explains that the students "will participate in a series of educational activities to increase their understanding of the vertical production process of cotton and the effects on regional economies as well as the use of cotton for a specific target market."

A Project Proposal 
Apparel, Textiles, and Merchandising students were offered the opportunity to either design a travel wear garment of cotton or create a merchandising storyboard that marketed cotton in travel wear. In order to come up with the best projects, Charles Freeman organized trips and speakers to provide insight into the world of cotton and travel wear. 

Delta Cotton Farm Trip

The first step in the process was for students to learn as much as they could about cotton and cotton production. Mississippi State University's Delta Research and Extension Center (located in Greenwood, MS) allowed ATM students to travel to their cotton fields to learn from their farmers. Students learned about the preparation of soil for planting season, the ginning process, and how farmers are working to promote ecologically beneficial solutions to environmental concerns. See more about the trip here: http://msufashion.blogspot.com/2013/11/cotton-farm-adventure.html

REI Designer Ellen Sheppard Visits Mississippi State

Mississippi State was fortunate to have a designer from Recreational Equipment Incorporated (REI), Ellen Sheppard, visit their campus on October 3rd-4th, 2013. Sheppard gave various talks about design and merchandising, travel wear as a whole, and all about REI. Sheppard also came to the sewing lab to meet with each student about their projects and offer advice. She advised both design and merchandising students on how to best reach their target market. Students also received help and advice from their ATM professors Charles Freeman, Caroline Kobia, and Phyllis Miller. 
Photo is from State Snapshot by: Kat Lawrence

Part II coming soon.

Blog post by: Hannah Reynolds

Sunday, February 16, 2014

New York Fashion Week Fall 2014

                                                                     J. Mendel
                                                               Dolce & Gabbana
                                                                     Ralph Lauren
                                                                       Ralph Lauren
Christopher Kane
Badgley Mischka
Nicole Miller
Charlotte Ronson

Tory Burch

Diego Zuko street style

Donatella Versace

Mara Hoffman

Marc Jacobs by Marc Jacobs

Tommy Hilfiger

Monique Lhuillier 

Todd Snyder

Mary Katrantzou
Zac Posen

Friday, February 7, 2014

Atlanta Apparel Mart: Working in the Karlie showroom Spring 2014

Atlanta Apparel Mart: The bottom floor is where the Fashion Shows are held.
The Atlanta Apparel Mart consists of 13 floors of heaven!
Brittani Wilkinson (Me) on the way to the Karlie Showroom.
Karlie Clothing Spring 2014 line
This is where the magic happens Karlie style.

Tuesday, February 4, 2014

Exciting News

Hello fashion lovers! We have some exciting news; we are going be posting a new blog entry every Tuesday from now until the end of the semester, so we hope you can keep up! We have contributors lined up to guest blog fashionable topics of their choice, so check back next Tuesday to see our first post of the series! Here is an introduction to a few of the topics we will be covering:

Inspiring Designers


Ziad Nakad Haute Couture Fall/Winter 2014 Collection

Street Style 


 Your Cheat Sheet To Mixing And Matching Your Wardrobe
 19 Street Style Photos To Inspire Your Wardrobe This Week

Awards Show Red Carpet Recaps


Lupita Nyong'o in Ralph Lauren at the 2014 Golden Globes


What to Pack


I hope you're as excited as we are! In the meantime, you can check out some of our students' personal fashion/lifestyle websites: